Privacy policy
Privacy Policy for Tallow Vera
Last updated: 03/02/2026
This Privacy Policy explains how Tallow Vera (“Tallow Vera,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit <https://www.tallowvera.com> (the “Site”), make a purchase, contact us, or interact with our social media and marketing tools (collectively, the “Services”). By using the Services, you agree to this Policy.
If you do not agree, please do not use the Services.
Information We Collect:
- Information you provide directly:
- Account and profile: name, email, password (hashed).
- Orders and customer support: shipping name, email, phone, delivery details, order notes, communications.
- Marketing sign‑ups: email, preferences, survey responses.
- Information collected automatically:
- Device and usage: IP address, browser type, device identifiers, pages viewed, time on page, referring/exit pages, and interactions.
- Cookies and similar technologies via:
- Facebook Pixel
- Google Analytics
- Google Tag
- Shopify cookies and analytics
- Instagram interactions (when you engage with our content or follow links to the Site)
- Payment information:
- We accept PayPal and credit/debit cards. Payment card details are processed securely by our payment processors and are not stored on our servers. We receive limited information related to the transaction (e.g., confirmation tokens, last 4 digits, card type, billing ZIP/postcode, and status)
How We Use Your Information:
- To provide and improve the Services (process and deliver orders, returns, and customer support).
- To personalize your experience and our marketing (recommendations, ads, and content).
- To analyze Site performance and effectiveness (traffic, conversion, and campaign measurement) using Facebook Pixel, Google Analytics, and Google Tag.
- To communicate with you (transactional emails, shipping updates, service notices, and—if you opt in—marketing emails).
- To maintain security, prevent fraud, and comply with legal obligations and platform requirements (e.g., Shopify).
Legal Bases for Processing (EEA/UK only):
If you are in the EEA/UK, we process your personal data under these legal bases:
- Contract: to fulfill orders and provide customer support.
- Legitimate interests: to improve Services, prevent fraud, and market to existing customers (balanced against your rights).
- Consent: for non-essential cookies/analytics/retargeting and email marketing.
- Legal obligation: tax, accounting, and regulatory compliance.
Cookies and Tracking Technologies:
We use cookies, pixels, tags, and similar technologies to:
- Keep you signed in, remember your cart, and enable checkout.
- Measure Site usage and performance (Google Analytics, Shopify analytics).
- Deliver and measure ads (Facebook Pixel; remarketing on Meta properties and partner networks).
You can manage cookies via your browser settings and, where required, our cookie banner. To opt out of Google Analytics, you can use Google’s opt-out add-on. Meta ad preferences can be managed in your Facebook/Instagram settings.
Sharing and Disclosure:
We share personal information with:
- Service providers: Shopify (ecommerce platform/hosting), payment processors (PayPal and card processors), analytics and marketing partners (Google Analytics, Google Tag, Facebook/Meta), email service providers, shipping and fulfillment partners.
- Professional and legal advisors, and where required by law or to protect our rights.
- Business transfers: in connection with a merger, acquisition, or asset sale.
We do not sell your personal information for money. Some data sharing for targeted advertising or analytics may be considered a “sale” or “sharing” under certain US privacy laws; see “Your Privacy Rights.”
Data Retention:
We keep personal information only as long as necessary:
- Orders, invoices, and tax records: retained as required by law.
- Account and marketing preferences: retained until you delete your account or unsubscribe, or as needed for our legitimate interests.
- Analytics data: retained per provider defaults/settings.
Your Privacy Rights:
Depending on where you live, you may have rights to:
- Access, correct, or delete your personal information.
- Object to or restrict processing, and request portability (EEA/UK).
- Opt out of targeted advertising and certain data “sharing/sale” (certain US states).
- Withdraw consent at any time (e.g., for cookies or marketing emails).
To exercise rights or ask questions, email us at contact@tallowvera.com. We may need to verify your identity. You can also:
- Unsubscribe from marketing emails using the link in our emails.
- Adjust cookie preferences via your browser or our cookie banner.
- Manage Meta and Google ad preferences in your account settings with those providers.
International Transfers:
We may process and store information outside your country (including the United States). When we transfer personal data from the EEA/UK, we rely on appropriate safeguards, such as Standard Contractual Clauses, as applicable.
Security:
We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
Children’s Privacy:
Our Services are not directed to children under 18 (or 16 in the EEA/UK). We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us and we will take appropriate steps to remove it.
Contact Information:
Questions or requests about this Policy or your personal information:
- Email: contact@tallowvera.com
- We do not publish a physical mailing address. If a postal address is needed for a specific legal right or request, email us and we will provide appropriate submission details.
Changes to This Policy:
We may update this Policy from time to time. The “Last updated” date reflects the latest revision. If changes are material, we will provide a prominent notice (e.g., on the Site or by email if you have an account).
Additional Disclosures for California, Virginia, Colorado, Connecticut, and Utah Residents
- Categories collected: identifiers (e.g., name, email, IP), commercial information (orders), internet activity (usage data), geolocation (approximate via IP), and inferences (preferences), as described above.
- Sources: you (directly), automatic collection (cookies/pixels), service providers and partners (Shopify, Meta, Google), and social media you choose to connect.
- Business/commercial purposes: as listed in “How We Use Your Information.”
- Sharing: we disclose to service providers and may “share” for cross‑context behavioral advertising via Facebook Pixel/Google tools. You may opt out of sharing by adjusting cookie preferences and ad settings.
- Sensitive information: we do not collect sensitive personal information in the course of normal operations.
- Retention: as described in “Data Retention.”
- Your rights: right to know, delete, correct, opt out of sale/sharing, and limit use of sensitive information (if applicable). Submit requests at contact@tallowvera.com. We will not discriminate for exercising your rights.